Harland Simon


Project Overview

Harland Simon UPS design and manufacture their own a range of bespoke Uninterruptible Power Supplies (UPS), Inverters, Rectifiers, Generators, Battery Chargers and Battery support systems. They are also an approved reseller and engineering partner of several of the world’s largest UPS manufacturers.


As a long-standing client of Armadillo’s, we were delighted to offer our expertise again to create a modern, user-friendly and more streamlined website.

Our Approach

The main objective for the new website, was to take the extensive content from the old site, and to simplify its structure. The goal was to improve usability and the site’s SEO performance, by reducing the number of product pages and duplicate content.


Working with Harland, we planned a new sitemap, which streamlined the products into new new categories with reduced sub pages. This enabled the size of the site to reduced by half, thus making it easier to navigate and improving the SEO.


Product pages that previously had very little text content, were combined in a single product type page, to remove unnecessary pages, and give the new page more authority.


We also developed a new drop menu to accommodate the categories, with sub menus to all the products. New category pages were also introduced, with breadcrumb links for easy navigation.


The finished design uses striking industry and product based images, giving the site visual appeal and impact, but without affecting the SEO performance. A responsive site built in WordPress, this enables the client to easily manage all aspects of the site.


The site delivered provides a great user experience across desktop, tablet and mobile devices, showcasing the services and products in an attractive and intuitive way.


Harland Simon are extremely happy with the quality of the finished product and their partnership with Armadillo, with ongoing support and SEO work.

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